Dear Hard Working Dad
Before you scroll down and see the inspirational results achieved by my clients, I've got some important questions to ask you so think carefully as you answer these as they could change your life...

✔️ Do you want to lose more than 10 KG and are struggling to get motivated to do it?

✔️ Do you lack energy to perform in your job role or the fitness to be active with your kids?

✔️ Do you feel you lack in confidence and are even a little embarrassed with your top off?

✔️ Are you concerned about your health in the future and need to do something about it now?

✔️ Do you unhappy with your physical appearance which affects your mindset and emotions?

✔️ Do you feel like a shadow of your former self and want to take back control of your life?

If you said 'YES' to any of the above, I am truly excited because I have some important things to share with you, but first...

Let Me Briefly Introduce Myself
I'm Stefano Chiriaco also known as 'The Dads Coach' and creator of the UK's #1 online transformation programme for Dads which has changed 100's of lives already, as you'll see below the results have been phenomenal (this page is full of proof).
I am also a proud husband to Rita and father of 2 little dudes, Dominic and Marco so I know the struggles of juggling work, family time and personal goals which can be challenging... especially if you haven't got the right tools.
Apart from 15 + successful years in the industry, I was awarded as Great Britain's Official Personal Trainer Of The Year, have presented for SKY TV, been sponsored by an international sports brand (USN) and have featured in close to EVERY mainstream magazine (some proof below) you can think of for my professionalism, excellence and transformations...
These Dads Took Action & Transformed
Don't take my word for it... here is the proof from real Dads from all over the UK!
Craig Delaney says "Ultimate Dad is the best thing that ever happened to me! I was stressed out and over eating. I've got an education and lost around 5 inches off my waist and over 15.8 KG."
Ricky Hodge says "I have done lots of training but was training wrongly, this was the missing pieces of the puzzle. This is brilliant, what a revelation! I finished at a 12.3 KG loss, what more can you ask for!"
Mark Gillam says "I was eating too many take aways and the weight piled on. When Stefano told me I would lose the 20 KG, I didn't believe him. I feel so much more energised and confidence, life is good!"
Robert Walker says "The doctors said I would be on pills for life. I've lost 10 inches off my belly, lowered my blood pressure to normal ranges and over 19.5 KG, it's the best thing I've ever done in my life."
Nigel Furey says "I had piled on the pounds over the years, fad diets, shakes, gyms, running all failed miserably. Luckily I was accepted on this programme and it was the best decision of my life losing 20 KG!"
Steve Dennis says "I run my own business and am always travelling which makes it hard to take care of yourself. This is an education and the programme is fantastic with proper support, I lost over 14 KG."
Andew Malcolm says "I started this big with a busy stressful job, the weight increased over many years. I'm now back on track and the best thing here is the accountability + mind set leading to a 16 KG loss!"
Dan Feritto says "I was feeling really low and now I am feeling amazing, it's made a massive difference to my life and how to live it in the right way. It's been an amazing journey and I've lost over 12.7 KG."
Chris Hill says "I was in a rut, lethargic and overweight. Since signing up, I've lost over 15 KG and it really has been life changing. The support is incredible, the changes in me are absolutely amazing!"
Frank Faber says "I lost confidence, especially at work around colleagues. I was doing gym work which wasn't working. I have lost over 15 KG and my wife has a new appreciation for me, it's amazing."
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The Truth About Getting Results (Shock Alert)
After settling down with marriage and two children back to back, life got in the way leading to a sustained period of neglect and I went into a negative spiral physically and emotionally (yes it even happened to me). 

I really struggled to turn things around because I lacked focus, made excuses about 'time' and couldn't get motivated to take consistent action without regular bouts of self-sabotage. I also thought that running and cycling was the best way to lose fat and that I had to consume the low fat foods only, eat plenty of fruit as healthy snacks and spend hours in the gym working out but but this approach wasn't working for me at all... in fact it usually made me more hungry!

The information that I was taught when I qualified as a Personal Coach (still being taught today), found on the internet and commonly given out by dieticians and official health bodies is severely flawed, in fact it's leaving people confused because they are unable to lose weight! Using my unique approach, my clients have even impressed their doctors!

My system has not only helped my clients to lose a significant amount of weight , but reduced the risk of disease markers and medication, improving their long term health which has led to a huge improvement in the quality of life for them and also their families...
What I am about to share with you is based on forming my own opinions through experience, further study and 1000's of hours of experience through working with clients since I started my career back in 2003...

🛑 #1 Cardiovascular Training Doesn't Really Work

Running on the treadmill wasn't getting me anywhere because it only burns intramuscular fat (not the kind you can pinch around the belly or chest) and it actually takes around 3,000 calories to lose a single pound of fat, meaning around 6+ hours on the treadmill which wasn't realistic for me or an effective way to train.

In fact it was reducing my already decreasing muscle mass (due to the ageing process) which lowered my base metabolic rate and significantly raised the amount of 'fat storing' stress hormone that my body was producing from doing endurance type activities, so it didn't make sense to train this way any longer.

🛑 #2 The Food Industry Has Been Lying To Us

The foods out there that are promoted as 'healthy' by the big companies were actually damaging my body because of the ingredients and actually increase hunger and left me feeling unsatisfied, making it virtually impossible for me to stick to any diet or get any results.

Discovering the JERF method (Just Eat Real Food) and coupling it with my own unique macro-nutrient cycling system that helps to overcome the very common 'diet plateau effect', I was able to lose weight consistently each and every week and still eat foods that I love... in fact cheating helped me lose more weight!

🛑 #3 I Could Get Much Better Results Training Less

After researching alternate training methods and delving deeper into the science behind those approaches, I came to learn less is more when it comes to testosterone optimisation which is responsible for your muscle mass, energy and mood, something that is important when you are over 30 years old.

By using 'high intensity intermittent training' and combining it with free weights (kettlebells), I was able to combine complete cardiovascular and resistance conditioning workouts within 30 minutes, meaning I would benefit from an 'upgraded metabolic rate' for up to 72 hours and improve my body composition without hours working out, meaning less time in the gym and more time with my wife and kids. 

🛑 #4 Working On My Mindset Was The Key To Change

Self sabotage would constantly show up due to old habits and I soon realised that without consistency and focus, I would constantly be spinning my wheels and staying the same. To have a healthy body, you have to have a healthy mind as the outside is only a reflection of your level of commitment to your goals and self esteem. 

Knowing this, I enrolled in a life coaching certification and started working on my mindset and adopting a more positive attitude, not just to training or nutrition... but to life in general. Having learned the tools and ability to effectively manage my daily stress, thoughts and feelings made it possible for me to overcome my excuses, limiting ideas and stories to take more action, have more self belief and focus to reach my goal... without giving up when things didn't go my way or letting life get in the way.

The final result was a 'brand new' person from the inside out that has not only benefited me, but my family also. Because I had a better relationship with myself on many levels, I was able to show up in all areas of life as a better man, Dad and husband and I've helped many other Dads achieve the same...

Mark Gillam says "I didn't believe Stefano when he told me I could lose all of my weight, I have lost 10 inches off my stomach and I feel absolutely amazing, don't make excuses, do it! Thank you Stefano."
Paul Rose says "I was quite overweight, liked my take aways and beer and didn't have energy. I have a lot more energy now, feel better in myself and the programme is very easy to follow, brilliant support 100%"
Darren White says "My friends are shocked about how much I have changed, it makes you feel amazing. I've reversed my diabetes and have more energy for my kids and work, we all love it!"
Frank Faber Says "I feel so much better, with this programme you can take back control of your life, everything I knew about diets was totally wrong. If I could do it all over again, I would!"
Andile Bob says "Stefano made me realise, I didn't have to accept being big anymore, that I could change now I am a better role model for my kids. I would recommend this programme to every Dad out there!"
Leigh O'Reilly says "My waist line was getting bigger due to fad diets, nothing was giving me long term results. Now I am able to run around with the kids and have seen progressive results week on week". 
Andrew Malcolm says "If you are serious about sorting out your weight problems, join this. It's the most inclusive programme I have ever done and have lost 16 KG, I am so glad that I did it!"
Dave Brisbone says "I wasn't exercising and was struggling mentally to do anything, I am actually amazing with the results which is better than achieved in 12 months at the gym with a 16.3 KG loss". 
Chris Phillips says "My diet was getting out of control and I was feeling very uncomfortable. This has been completely amazing, this is a great habit forming programme and I am now ready for anything in life"
Lee Cunningham says "I have tried many different methods and programmes to lose weight, nothing worked. Now I feel much better, am running around with the kids again and feel a lot more confident!"
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The Reason Why 97% Of Dads Fail To Transform
For most people, information products alone DO NOT WORK because they lack support... think about it, the internet has plenty of information already but why are Dads (and the rest of the world) still struggling to get results? Here are 3 facts every dad should know when it comes to their health...

❌ Diabetes is up by 65% in the UK and 80% of sufferers are on medication for life leading to damage of internal organs, loss of 'mojo' and doubling the risk of a heart attack.

❌ Over 90,000 people per year die from a heart attack, in fact visceral fat between the organs is a hidden risk releasing toxins in the body even if you aren't seriously overweight. 

❌ As you get older, it get's harder and harder to lose weight due to diminishing male hormones and loss of muscle mass, so if you are concerned about increasing weight, it could be time for a change.

This is precisely the reason why it's important to value your health and not put off the decision to change, the most important person in your life is you... by taking care of yourself you can show up as a better Dad, husband and partner. 

This is what happens with the majority of Dads that I speak to:

1) They make a plan to start, but keeping saying "I'll start tomorrow" and weeks, months and years go by whilst their waistline increases, becoming fearful of stepping on the scales.

2) They make a start, but then give up due to life getting busy, hitting a plateau or losing motivation due to lack of results, left feeling frustrated and unhappy.

3) They lose weight initially but then get comfortable and take their foot off the gas because nobody is holding them accountable to what they REALLY want.

You see trying to figure it all out alone, going to the gym, cheap products and services, YouTube or self training options such as apps or books will not motivate you to take action, but of course you already knew that.

My personal ethos is strongly rooted in taking action within an 'immersive online environment' where you are held fully accountable to your habits and behaviour all of the time as opposed to an hour with a Personal Trainer which leave's you with the rest of the day to sabotage your success. 

This is a direct path to success within 12 weeks, making it faster and easier than anything else you've ever tried... without the confusion of what to eat or how to train, this is what you get when you enrol on this programme!
✅ Your Own Coach: Get the support and guidance you need to maximise results with your very own coach, book in for 1-2-1 support calls and connect on weekly group coaching calls to stay focused and motivated throughout. You will never be alone again when you are struggling to make some progress and need professional expertise.
✅ Highly Metabolic Training: Progressive and short 30 minute full body Kettlebell workouts which can be done from home, accelerating fat loss for up to 72 hours, varied full body conditioning to avoid 'training adaptation', incredible fitness and functional strength that can be applied to everyday life, whether you are running around with the kids, sweeping your wife off her feet or running up some stairs, ZERO cardio required.
✅ Proven Nutritional Protocol: A 3 phase system to improve your health, energy and general well being whilst burning off the belly, love handles and man boobs. Not only will you get fast results without hitting the plateau, but an education in nutrition which is simple to apply and sustainable for the long term, enabling you and the family to benefit from real nutrition and longevity, without weighing a single gram of food.
✅ Transformational Mindset: Learn proven life coaching techniques that will reduce stress, improve your focus, positivity and self belief to become unstoppable and overcome your previous failures, excuses or limiting beliefs. This will not only benefit your body, confidence, marriage, parenting and career... but your whole life.
✅ Group Accountability: Nothing matters without implementation, this is where this programme excels. Post all of your meals for review via my expert team, weigh in every week, fill in your online training dairy and have the support of other like minded Dads from all over the UK so you take massive action, plus having someone to answer to makes it a lot easier to stay committed rather than struggling alone at the gym or at home.

✅ Lastly, this also includes the Ultimate Dad Website access for all premium content, cooking and exercise masterclasses and a bodyweight HIT library for additional sessions or when travelling, it's an incredible package!
You Can Have The Body, Health & Life You Want
If you are willing to put in the work, be committed and invest in yourself, you can transform your life!
Craig Burgees says "I've lost over 15 KG and my general well being has improved so much, I can't recommend the programme enough, it's well worth it and you can guarantee great results."
Daniel O'Callaghan says "It has changed the way I think about food, life, everything... I've lost over 15 KG it's the best programme for losing weight out there, I really can't praise it enough!"
Dean Jopson says "With the help of Stefano and the group I have lost over 12 KG, I feel great and top of the world. You never get sick of people asking have you lost weight? This is more than a diet, it's mindset too."
Lee Cunningham says "I feel confident in my own body, my wife sees a huge improvement in my lifestyle. I have lost over 13 KG, believe me this works, believe in Stefano and you'll succeed.
Chris Mitchell says "I've suffered with depression, poor focus and my relationships were strained. This is one of the best decisions I have made in a very long time! I've lost 12.5 KG and can't recommend it enough."
Chris Phillips says "I was tired and was eating for convenience which made me feel uncomfortable. This has been completely amazing and have lost over 11 KG. I am ready for life with my kids moving forward."
Andile Bob says "I didn't have much expectations on this as I've always been big but I'd recommend this programme to every Dad! I've lost 12.7 KG, Stefano has made me believe in myself inspiring my kids too."
Craig Vincent says "I started this just after Christmas was horrified at the scales. The people are fantastic in this, I've lost 19 KG and Stefano is constructive with your best interests at heart, highly recommended!"
Darren Morley says "My friends are shocked about how much I have changed, I lost over 12 KG and it makes you feel amazing. I've reversed my diabetes and have more energy for my kids and work, we all love it!"
Paulie Simons says "This is the greatest decision I have ever made. I lost over 13 KG and it has helped me to get fitter and play with my 3 kids plus walk without back pain. I am so glad I took this, it's changed my life"
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Are You My Ideal Client To Work With?
Spaces are limited and applying for this opportunity does not guarantee a space on this programme, neither does whipping out your credit card.

This is not for everyone, I can only accept Dads who fit the following criteria...
  • You’ll have to understand that in order to get results, you have to be 100% committed. This isn’t for excuse makers or people who like to put things off, this is for action takers who realise that the time is now to change! 
  •  You’ll be open and coachable, being prepared to overcome your challenges and make lifestyle changes.
  •  You must also want be held accountable and be happy to implement the guidance, systems and recommendations that I provide to you immediately.
  •  You’ll be willing and able to invest yourself to get the help you actually need to take your results and life to the next level within 12 weeks.
These Dads Applied My System & Transformed
John Pearson says "I feel great, I can fit into all of my old clothes and had to get a new wardrobe. It was expensive but so worth it! Take the plunge, Stefano get's results week in week out "
Chris Horne says "I became the heaviest I have ever been and knew something needed to change. This is the right programme for Dads who just want to make positive changes, I feel like I am a better Dad now."
Andrew Johns says "This is an awesome, life changing programme. I was down in the dumps, I have not only lost weight but I was promoted at work to manager too, I look and feel good, my whole life has changed!"
Mick Audley says "I tried other programmes such as the Body Coach which didn't work due to lack of support. This is the best thing I have ever done in regards to my health, just do it you won't regret it." 
Ian To says "I was getting bigger and snacked on convenience food. I don't think I could have achieved these results without the help of Ultimate Dad. I highly recommend this and see you on the programme!"
Neil Cook says "Stefano is the man with the plan when it comes to transformation. Before I was confused, now I am confident in myself, my body and my knowledge on how to live a healthier lifestyle."
Mark Armstrong says "I didn't want to lose too much, this not only gives real results fast but also provides all the support and encouragement you'll ever need, I lost 11.2kg and 16cm from the belly."
Steve D'Arcy says "It's the best health and lifestyle decision I have ever made, I've lost 13 KG and I feel great. My resting heart rate and blood pressure are all much lower, this provides real tangible results."
Robert Walker says "I was told I would be on heart medication for life, this programme has changed my life! It's sorted my head out and it works, send Stefano a message and get on this"
Paul Barrett says "This is one of the best decisions I have ever made, it just goes to show that even in your 50's, you can still get an amazing result with the right knowledge and tools from Stefano."
🔥 What Results Can You Expect To Achieve?
  •  More than 10 KG in weight loss that comes off and stays off
  •  Getting back into your old clothes again and feeling more confident
  •  Feeling more attractive to your wife or partner improving intimacy
  •  Having more energy to be active with the kids and enjoy life
  •  Improved health markers through reduced cholesterol and blood pressure
  •  Feeling more positive within yourself to live life to the full
  •  Being a better husband, partner, man and Dad in every way!
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